CONTENT & OUTPUT

The drive will be live, online, in the press and on radio and TV.

As the expedition weaves its way south, In© will supply a partnership of global press with live material for online, broadcast and print use. Coverage will include stories about the people we encounter, their passions, rituals and their environment.

Content featuring the 20 or so individual stories covered on route will be available during and after the expedition.

A documentary of the expedition will be shot on HD equipment to offer to TV networks globally.

Packages of words and still photos will be syndicated globally.