Case Study
In© organised a live content-generating trip to Tokyo for mobile phone network 3. The objective was to showcase their newest phone, the internet-friendly and award winning INQ1. The group consisted of a team of the In©'s top gadget and arts journalists who reported live on what they got up to using the INQ1. During the 5 days in Tokyo the group went to extraordinary places and met extraordinary people, going off the beaten track to get an inside take on the world's capital of invention and ideas. Live content was produced for 3 Mobile's website.
Coverage achieved by In© in high profile publications such as BA Business Life [Click to view] , Telegraph, Independent, Metro, Shortlist, Financial Times, The Sun [Click to view] and Wired Online [Click to view] . 3 distributed the content in-store on a DVD.