Case Study
In© was commissioned by McLaren-Mercedes sponsor Hilton Racing to produce a lavish 48 page 2008 Formula 1 World Guide. The travel compendium was created for Hilton Racing to give media, clients and visitors to the GP races a valuable inside guide to the locations for sport's most glittering championship. Our team of journalists, editors, photographers and designers completed both an essential guide to the season and colourful, informative travel stories on all of the 18 locations which F1 visits. The project was completed in less than 4 weeks to meet the deadline for the 2008 season and has been received with considerable acclaim by the travel and F1 communities.