Case Study
In© was asked to go behind the scenes at Martini’s ad shoot in Los Angeles with George Clooney and create exclusive content for media use. This small and unobtrusive operation has resulted in high quality, exclusive coverage in Hello!, Vanity Fair and The Sunday Times. Martini markets globally were given words and images to distribute to the media. This low-impact, high-yield approach is similar to exclusives In© has been given with stars such as Lewis Hamilton, which resulted in 20 print articles published.