Case Study

Jay Leno is the biggest name on US television. He hosts The Tonight Show on NBC. Leno is famous too for owning one of the largest private car collections in the world.

In© works closely with Leno, so when Jaguar Cars wanted a stunning location for the Hollywood unveil of their CX75 concept car, we asked Jay.

One hundred and twenty guests attended the party which was organised by In© and Jaguar. We also set up for Leno to have an exclusive first drive of the concept car.

Both opportunities achieved significant global exposure in media and online.