Case Study
In© made the fastest 3D movie ever with a road car. We arranged to close 8 miles of the Isle of Man TT course and invited F1 driver David Coulthard to drive the Mercedes-Benz SLS AMG at over 160 mph.
We created a team of 70 3D TV experts, logistics people, drivers, pilots and safety coordinators to organize and make the film. The whole project was produced and shot by In©.
The 3D film ran on Sky 3D and was broadcast during Premier League football matches. In© secured Channel 5 and Discovery Europe show Fifth Gear to have exclusive behind the scenes access. The Sunday Times had first rights and ran 2 pages on the film. Subsequently, The Telegraph, Metro and The Mirror ran articles.
In© agreed an unprecedented global deal with LG to run an edit of the film at point of sale in 300,000 stores in 100 countries. Mercedes used the film and assets for customer, digital and dealer marketing.