Case Study
In© created for Ford an exciting sports and cultural project entitled 'Tackle the Globe' - its own international rugby team and a celebration of the game worldwide. We wrote about, photographed and filmed amateur players in 15 different rugby nations all with iconic jobs, ranging from a diamond miner in Namibia to a gaucho in Argentina and an Outback Australian school teacher. Our 15 different story lines demonstrated the global passion for the sport. This project resulted in global exposure including articles in the Times and with Reuters. Ford used the inspiration on Tackle the Globe for a major marketing and advertising campaign.