Case Study
Glasgow is home to some of the world's biggest household names. The Glasgow City Marketing Bureau wanted to make a global noise about its famous sons and daughters. So In© suggested a series of stories in Glasgow with the likes of chef Gordon Ramsay, Manchester United manager Sir Alex Ferguson and Marvel comic book writer Mark Millar.
In© secured the famous Glaswegians to do this content using our writers' personal connections. No fees were paid for their time.
The result was an evocative, very personal series on Glasgow with celebrities who are passionate about their city.
Content ran in The Times, The Guardian, Metro, The Independent, Emirates in-flight magazine, Sydney Morning Herald and National Post in Canada.